Chanel S/S 2012 Campaign

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Health and fitness is important to many people and it must be important to Karl Lagerfeld too that he’s having Joan Smalls and Saskia de Brauw do gymnastics in Chanel‘s S/S 2012 campaign. The Hôtel du Cap-Eden-Roc in Antibes, France which is known for accommodating movie stars during Cannes Film Festival is the perfect setting for the campaign. Joan and Saskia are serene, effortless and graceful in their poses which is not easy to do when working with uneven parallel bars and others that gymnasts usually work with and the end results show a campaign that will be remembered for years. Carine Roitfeld is responsible for the impeccable styling.

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