DSquared2 S/S 2013 Campaign

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Designers usually have an active role when shooting their campaigns. Some choose to photograph the images themselves while others choose to be the stylist and the art director for the shoot. There are designers who choose to model their pieces and star in their campaigns, but a pair of male designers choosing to be in drag for their ads is uncommon which makes it interesting. Twins Dean & Dan Caten of DSquared2 are doing exactly this and people are talking about it. Some say it’s groundbreaking, others say it’s clever. Either way, these images by Mert Alas and Marcus Piggott could start a new trend when casting for future campaigns by other fashion houses.

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