Paul & Joe S/S 2013 Campaign

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Gardening rarely looks glamorous in real life. You get dirt all over your clothes and it doesn’t make sense if you wear you best clothes when you’re tending to your plants. Then again, things doesn’t have to make sense in fashion and Paul & Joe‘s S/S 2013 campaign makes gardening look fabulous. The campaign was shot by Mikael Jansson and it stars American model Carolyn Murphy and South African male model Shaun DeWet who are working on their lawn while wearing the label’s looks for spring. Interview Magazine’s Creative Director Karl Templer styled for the shoot.

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