Proenza Schouler S/S 2014 Campaign

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A strong campaign doesn’t have to have all the bells and whistles in order to have images that will make people want to buy what’s on the model. I can’t remember how many times I’ve said that now and just like many fashion designers and houses who’ve gone that path, so does Proenza Schouler. What sets them apart though is that there’s mystery and there’s a nonchalant elegance that models Charlotte Lindvig and Harleth Kuusik are bringing in to the photos. Aside from that, the campaign doesn’t rely on the models yet they are still delivering which makes the images look striking. The campaign is shot by David Sims while stylist Marie Chaix put the looks together.

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